Polo Luxury is Nigeria’s foremost luxury retailer, importing Europe’s most exclusive brands. Polo has two different branches – the luxurious Polo Limited, and the younger Polo Avenue.
Polo Luxury commissioned PURE to refresh their logo and identity to better reflect their exclusive clientele. PURE designed a sleek new website for Polo, several ad campaigns, lookbooks and foiled stationery. PURE also initiated a trend-setting A3 fashion magazine called Polo Times to showcase their products and services, and drive footfall to their stores and online.